Onatrio Federation of Snowmobile Clubs recently released a report that showed permit sales being up and clubs had invested $3 million in reducing the barrier to snowmobile tourism this last season.
"The first and most tangible measure of Go Snowmobiling's success is that full season snowmobile trail permit sales increased for the second consecutive season to over 90,000," said the OFSC representative in the report.
According to the report, the previous year saw only 84,600 sales and 82,000 in 2007. This totaled to a ten percent increase since the Go Snowmobiling Campaign began.
"This growth reflects the renewed interest created by Go Snowmobiling, which has attracted many first timers, brought former riders back again, expanded participation within families and encouraged more people to ride in Ontario," said the OFSC representative.
In the past three seasons these 14,500 first time riders have graduated from OFSC Driver Training. This includes a 15% increase in its annual tally for this season at 5,300.
"This continuing influx of youth augurs well for building a new generation of snowmobilers and securing the future of Go Snowmobiling," said the OFSC representative.
OFSC's campaigned valued at almost $1 million because of almost 100 media partners delivering the Go Snowmobiling message, according to the report.
"Thanks to the support of the McGuinty Government, OFSC clubs invested $3 million to reduce barriers to snowmobile tourism last season, thereby improving the overall riding experience and encouraging more participation in snowmobile touring," said OFSC representative.