Ole Tweet announced on May 18 that he will step down from his position as General Manager, of Arctic Cat's ATV division after four decades of working in the powersports industry, according to an Arctic Cat press release.

Arctic Cat's spokesperson described this event as a watershed moment for both the company and Tweet.

"It's impossible to adequately summarize Ole's vast influence on Arctic Cat as a company, or to convey his many contributions as a person," said Chris Twomey, Chairman and Chief Executive Officer of Arctic Cat.

"We're a company blessed with many dedicated, passionate people," said Twomey, "And Ole would be the first to deflect any personal praise and say that he was just one of many. But I'm here to tell you that Ole has truly been one of the most influential and important. I'm not shocked that he wants to reduce his professional responsibilities, but I'd be lying if I said this change will be easy for him or his many friends at Arctic Cat, including me."

Tweet's career at Arctic Cat started in 1977 and revolved around his engineering and marketing skills. From 1978 to 1981, he was the Head of Engineering for Arctic Cat. Then from 1983 to 1992 he changed roles and became the Vice President of Marketing.

During 1983, he played a key role in resurrecting Arctic Cat after the bankruptcy and liquidation of Arctic Cat Enterprises in 1981.

"As the reborn company worked to reestablish itself in the snowmobile industry, Tweet spearheaded important and breakthrough marketing efforts that contributed to the company's monumental growth, including a build-to-order program that matched production with demand; close-to-the-customer communications via dealer newsletters and Cat's Pride Club/magazine; and memorable advertising campaigns that tapped into the brand's passionate, loyal customer base and the company's pioneering technology," said Arctic Cat's spokesperson.

In 1992, he went from the marketing department to the Vice President of New Product Development. His final transition was in 2008 to General Manager of ATV.

As Arctic Cat moved into personal watercraft and ATV in the 1990s, Tweet guided the development and management of the Tigershark, ATV and prowler products division.

Tweet also represented the company's involvement in various industry associations and governance efforts. His worked included efforts to promote responsible riding and to battle reductions in riders' rights and access to public lands.  In recognition of these and other contributions, Tweet was inducted into the Snowmobile Hall of Fame in 2004.

"Ole has the brain of an engineer with the heart and instinct of a marketing professional," said Twomey. "That unique perspective and an unstoppable work ethic are the ingredients of his greatness."

Tweet will continue to represent Arctic Cat in industry associations and corporate governance after his retirement, according to Arctic Cat's press release.

"I've enjoyed a great career, working alongside remarkable people, to help grow an incredible Minnesota-based company," said Tweet. "I'm ready to throttle back my workload and responsibility to focus more on my family. But I'm not walking away from Arctic Cat, and the company will progress forward with strong leadership and innovative talent."
    
Following Tweet's announcement, Arctic Cat President and Chief Operating Officer Claude Jordan will take over as interim GM of the ATV division.