Polaris has made organizational changes in their company's leadership including in the snowmobile division, according to a recent Polaris press release.
"The transition strengthens the company as we continue to explore business opportunities around the globe, and puts our leaders in positions to further grow and develop to meet these challenges," said Scott Wine, Polaris CEO.
Scott Swenson has moved from the snowmobile division to VP of Small Vehicle businesses and PG&A. This includes the recent GEM acquisition. The Small Vehicle business represents a critical component of Polaris' long term strategy, centered upon growing through non-powersports adjacencies.
Mike Jonikas became VP of Snowmobile business and Sales & Corporate Marketing. Jonikas began his Polaris career in 2000 as Director of ATV Marketing & Product Management, and over the past six years played a key role in the company's transformation to a retail business model via the successful MVP program. In his new capacity, Jonikas will accelerate the positive growth trend exhibited by the company's legacy Snowmobile business, while continuing to lead development of a new organic business adjacency initiative.