BOSS Racing announced the signing of Jimmy John's Gourmet Sandwiches as the Title Sponsor of its snocross team.
Jimmy John's will lead a list of companies supporting the team this season as it heads into a full schedule of competition including the AMSOIL Championship Snocross Series, Eagle River World Championship, Grand Prix De Valcourt and internationally acclaimed Winter X Games."Jimmy John's is looking forward to its very first Pro Snocross sponsorship" said James North, president, Jimmy John's. "We're known for our freaky fast sandwich delivery and Derek Ellis, Corey Watkinson and Mathieu Morin are just as obsessed with speed". Jimmy John's Gourmet Sandwich Shops was founded in 1983 by 19-year-old Jimmy John Liautaud in a converted garage in Charleston, Ill. Since its inception, the company has grown to over 1251 corporate and franchised locations in more than 40 states throughout the U.S. "As a team, we are very familiar with Jimmy John locations on our national route. Now we have the chance to share one of our time-saving secrets with our fans (and competitors)" remarked team owner, Garry Querel.