Polaris has announced donating to snowmobile organizations in 12 Canadian provinces and territories and 25 states in the U.S. throught its "Winning Riders" program.
The program generates support for the groups based on sales of new Polaris snowmobiles.
From Newfoundland to Washington and Alaska to Quebec, snowmobile associations are receiving "Winning Riders" funds proportionate to the number of new Polaris snowmobiles sold within each state and province.
Polaris also announced it is extending the Winning Riders program through the 2012 sales season, meaning contributions will be made next year based on retail sales of new Polaris snowmobiles between April 1, 2011, and March 31, 2012.
"The passion for snowmobiling is running strong across the North American snowbelt," said Mike Jonikas, VP of the Polaris Snowmobiles, Sales and Corporate Marketing. "We see real benefits in supporting the associations that coordinate activities of snowmobile clubs and help develop great riding opportunities."
Polaris makes the "Winning Riders" contributions with "no strings attached," allowing each state or province to decide how to use the funds it receives. Projects funded by Winning Riders donations in recent years have included membership drives, trail and grooming programs, legislative efforts, tourism promotion and more.