Carlson Motorsports has partnered with Best Western Hotels, the team will represent the hotel brand on the International Series of Champions (ISOC) AMSOIL Snocross Series and at other select high profile events this winter.

The partnership will give Best Western a voice in the Midwest and Eastern United States markets, an area where the brand is launching a new marketing initiative with an emphasis on outdoor recreation.

In addition to traditional sponsorship values such as sled, hauler, and associated collateral branding, Carlson Motorsports and professional athletes Johan Lidman and Andrew Carlson will play an important roll in the new recreational focused marketing initiative through social media channels and select appearances.