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    Polaris sled sales soar

    Posted by AmSnow
    on Tuesday, April 23, 2013

     Minneapolis, Minn. - In contrast to last year's unseasonably warm spring this year's  snowy spring has created a boom for Polaris' snowmobile sales. Polaris has reported a 217% increase in first quarter sled sales compared to the prior year.

    Overall the firm’s first quarter income was up 26% to $75.5 million from $60.1 million in 2012’s first quarter, and sales increased 11% to $745.9 million from $673.8 million. The first quarter ended March 31.

    Snowmobile sales increased to $14.7 million from last year's $4.6 million first quarter sales. The North American snowmobile industry finished with retail sales up more than 20% in the first quarter (and mid-single digits for the season) due to more normal snowfall levels and later snow cover than the previous year. Sales to customers outside North America increased more than 100% in the first quarter.

    Polaris reported sales growth in all of its other divisions except On-Road Vehicles.

    Off-Road Vehicles sales rose 7% to $541.3 million from $504.6 million in the previous year's first quarter. The ATV and side-by-side divisions both gained market share in North America. However, North American ATV retail sales were down by single digits due to the unseasonably warm weather in 2012 and a late spring in 2013.

    On-Road Vehicle sales dipped 3% during the first quarter to $62.9 million. This was attributed to higher sales during the warmer weather last year. This year marks the company’s 15th anniversary of producing Victory motorcycles.

    Parts, Garments and Accessories sales increased 27% during the quarter to $127.1 million from $99.9 million in 2012. The double digit increase was in all divisions. Snowmobile related PG&A high demand was attributed to more snowfall and later snow cover.  

    For the full 2013 fiscal year, the company expects income to increase 15% to 18% while sales are expected to grow 12% to 15%.

    By American Snowmobiler Magazine

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