Snowmobile related tourism increased in North America and beyond, according to a report from International Snowmobile Manufacturers Association. This can be seen in economic impact studies conducted throughout North America by business colleges and universities. Miles ridden by snowmobilers (which is always predictive of economic impact) showed a 20% increase in the 2012-2013 season. This is a result of good riding conditions and improved and expanded trail systems.Approximately 20% of the visitors to the Go Snowmobiling website visited the rental outlet pages of the site. Indications are that many of the individuals visiting the rental site do not own a snowmobile but want to rent one during their winter vacation. This activity and interest in renting bodes well for future sales and the growth in the snowmobile rental market.