Liquid Image Co, LLC has hired Christian Lass to its sales team.

Lass will manage Sporting Goods Accounts (Powersports, Snow Sports, Water sports, Skate and Traditional Sports) along with their respective regional reps.

“With over a decade of experience in Action Sports both in sales and formerly as an athlete, Lass will be a tremendous asset to our team and our industry partners” – Kent Pearson, President Liquid Image Co. “Furthermore his charismatic personality and strong relationships in the industry fill an important role of giving Liquid Image a familiar voice in this channel.”

Lass’ experience in Action Sports include sales domestically and internationally for some notable Off-road and Snow equipment manufacturers: 509, Dragon, FMF International, Arbor Snowboards, and Belligerant Snowboard Bindings. Lass was involved in the testing and development of both MX and Snow goggles while at Dragon and 509. Additionally he was part of snowboard testing while at Arbor Snowboards. His athletic background combined with his sales experience will help in guiding new product development and marketing for the Action Sports industry.