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    Yamaha Announces New North American Snowmobile Division

    Posted by Emily Hare
    on Thursday, June 30, 2016

     Toronto, Ontario – Yamaha Motor Co., has announced that effective July 1, 2016, it will use North America as its global headquarters for snowmobile operations.

    The new North American Snowmobile Division will take the lead in managing Yamaha’s worldwide snowmobile business, including product development, business planning, and marketing. The objective is to bring greater focus to North America by increasing speed of product development, improving coordination and efficiencies with industry partners, and better research and product planning decisions due to closer proximity to the market.

    Headquartered in Toronto, Ontario, the division is comprised of Canadian- and US-based employees to remain highly focused on both major markets.

    In addition, Yamaha will increase investment in North American-based engineering, research and design.

    “For the last few years, Yamaha Motor US and Yamaha Motor Canada have been taking on additional responsibility for the snowmobile market,” commented Peter Smallman-Tew, North American Team Leader. “Yamaha Motor Co. has been encouraged with our progress and we are excited to accept this new challenge. We are confident that these changes will help us serve our North American dealers and customers better.”

    As a result of these changes, the daily snowmobile operations performed at Yamaha Motor USA’s Lakeview branch office in Pleasant Prairie, Wis., will be transitioned to Toronto, Ontario; Minocqua, Wis.; and Kennesaw, Ga.

    The Yamaha North American Snowmobile Division is busily preparing for the arrival of the first Sidewinder Series of snowmobiles, the most powerful snowmobiles ever released! In addition, the upcoming 2017 season will also welcome Yamaha’s 50th anniversary for the 2018 model year. It promises to be an exciting season!

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