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    FCMQ and Woody's Collaborate on New Snowmobile Safety Campaign

    Posted by Emily Hare
    on Thursday, October 27, 2016

     Snowmobile safety is a primary and constant preoccupation for the Fédération des clubs de motoneigistes du Québec (Quebec federation of snowmobile clubs, or FCMQ). This is precisely the reason behind the FCMQ’s decision to ally itself with International Engineering & Manufacturing Inc., better known by its trade name, Woody’s Traction. The two organizations are launching a new safety campaign that's geared to promoting and encouraging stud use on snowmobile tracks.

    The campaign's theme is “Snowmobile safety ... get a grip!” and it espouses the idea that studs are safety enhancement devices. This has been proven in numerous studies, and the use of track studs is widely endorsed by industry experts. Studs offer unrivaled traction in icy and low-grip conditions, making them reliable safety investments for all snowmobilers. This is especially valuable when snow totals are low and trail conditions are unpredictable.

    “With trail conditions becoming increasingly variable, stud use is an important and significant contributor to the safety and well-being of trail riding snowmobilers," said Stéphane Desroches, FCMQ General Manager.

    “We are proud to be able to contribute our expertise in this important field and collaborate towards the increased safety and well-being of Quebec`s snowmobilers," said Tanya King, Marketing Manager at Woody’s, the world`s foremost producer of studs and runners for snowmobiles. "Use of traction products, including carbide runners, improves stability and balance, helping to make for a safer and more enjoyable snowmobiling experience. ”

    Throughout the 2016-2017 season, the campaign will be featured in various FCMQ publications, including the provincial trail map, the Services guide and Motoneige Québec magazine.

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