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    TLR Cup Tour Partners with Woody's Traction

    Posted by Emily Hare
    on Thursday, October 27, 2016

     The TLR Cup Tour announced that it has partnered with Woody's Traction for the 2016-17 racing season. The Michigan-based company has been a longtime supporter of ice oval racing and will be a series sponsor this year.

    “Our partnership with Woody’s has us even more excited for the upcoming season. Most of our drivers rely on Woody’s products for their traction needs, so we’re looking forward to increasing their presence at the race track all winter and showing fans the level of performance their products are capable of delivering,” said TLR Cup Tour organizer Todd Achterberg.

    "We are extremely proud and excited to partner with the TLR Cup Tour," said Tanya King, Woody's Marketing Manager. "Woody’s is a longtime supporter of ice oval racing and its  many race teams. Providing top quality, dependable traction products to racers and spectators alike is what we do best. We look forward to an exciting year of racing and connecting with the TLR Cup fans along with some veterans from the Wounded Warrior Project."

    Members of the Wounded Warrior Project will again be invited to select races to participate in podium presentations and a VIP experience. They'll also be outfitted with the latest Woody's apparel.

    Woody's will be present around the track in addition to being the title sponsor of the Woody's Meet and Greet, where spectators are invited to meet all of their favorite Pro Champ drivers.

    To learn more about Woody's, visit

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