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    Backcountry Ascender Growing Worldwide

    Posted by Emily Hare
    on Wednesday, November 2, 2016

     The new Backcountry Ascender Sled 360 program sponsored by the International Snowmobile Manufacturers Association (ISMA) is growing in popularity and use. The program is well on its way to improving backcountry and avalanche awareness and education for all snowmobilers. The ISMA is already seeing positive preparedness and proficiency behavior changes, as riders all over North America are practicing using their avalanche equipment and signing up for Avalanche Awareness Classes.

    We have been working with the Backcountry Ascender team for just over a month, and the users have collectively spent 700 hours completing 5500 Backcountry and Avalanche Awareness lessons. Based on activity and conversations we have had with members at the International Snow Science Workshop, it appears the program will gain in popularity as more and more individuals step forward to promote it and companies participate in contributing prizes and more.

    The Backcountry Ascender Program was released on September 12, 2016, after the Hay Days Media Announcement. An executive performance review was conducted to gauge the program's performance in the first 30 days after its release. Here are a few highlights from the report:

    • Number of Page reviews: 50,540
    • Number of individual sessions on the web site: 10,547
    • Average Session duration: 3:23
    • Total Time that individuals have spent on the website during the first 30 days: 595 hours
    • New users: 40 per day
    • Returning visitors make up 67% of the total usage, which means that users are staying engaged and continue to move forward in their education
    • 62% of users reside in the U.S., while 36% are from Canada. The remaining 2% hail from Sweden, Norway, Finland, Russia, Iceland, Poland and the UK combined.
    • Calgary, Alberta, is the top accessing city, followed by Seattle, Denver, Salt Lake City, Edmonton, Chicago, Saskatoon and Vancouver.
    • The largest demographic visiting the website is between 25-34 years of age.
    • 67% of the usage is from mobile devices.

    Sign up for training before you head out into the mountains. For more info on the Backcountry Ascender program, click here, or visit www.backcountryascender.com

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