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    Ski-Doo Partners with She Shreds Mountain Adventures

    Posted by Emily Hare
    on Friday, November 18, 2016

     This season, Ski-Doo is partnering with She Shreds Mountain Adventures (SSMA) to offer riding clinics across North America. The clinics will specialize in instruction for the growing segment of women who ride in deep snow. They will be held primarily in British Columbia, but they'll also travel to Quebec and the U.S. from December through April.

    SSMA was founded by Julie-Ann Chapman in 2010, when she recognized a growing need for clinics aimed at female riders, away from male-dominated clinics offered elsewhere.

    BRP is proud to partner with She Shreds Mountain Adventures and Julie-Ann Chapman to bring mountain and deep snow riding instruction to an increasingly important group of riders,” stated Marc Lacroix, Director of Global Marketing for Ski-Doo Snowmobiles. “The interest is clear as we see more and more demand for women-only specific clinics, and we’re happy to be in a leadership position with She Shreds.”

    “It’s great to officially partner with the snowmobile brand I’ve been on since the beginning of my business, and I really look forward to helping elevate women’s stature and growth in mountain riding”, said Chapman.

    The SSMA clinics will include instruction in riding, outdoor survival and proper rescue gear seminars, along with avalanche avoidance and safety training in multiple- or single-day segments. For more information, visit www.sheshreds.ca.

    To read more about SSMA and backcountry riding in British Columbia, stay tuned for Jessica Kline's firsthand account in our January 2017 issue, on newsstands Dec. 13. Subscribe now to reserve your copy!

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