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    50-Acre Dealership Complex Opens in Michigan

    Posted by Emily Hare
    on Tuesday, March 7, 2017

     Hot on the heels of snowmobile manufacturers releasing their new products for 2018, the world's largest action park and motorsports dealership opened yesterday.

    Zeigler Automotive Group announced the opening of Zeigler Motorsports, a 50-acre dealership and entertainment complex in Kalamazoo, Mich. Zeigler's first multi-line powersports dealership carries a large volume of Arctic Cat, Ski-Doo and Yamaha powersports products, along with offerings from Honda, Kawasaki, Suzuki, Sea-Doo, Can-Am, KTM, E-Z-Go and Bad Boy Off Road. It also specializes in a complete line of Honda Power Equipment and Yamaha Power Equipment.

    The highly-anticipated facility features a 30-ft mountain and waterfall, birch trees, a 300 sq-ft. video wall, 36 motorcycles suspended from the ceiling, and a Tap House Restaurant & Bar. It also includes an indoor service write-up area and a 150-person training and development center.

    "We are changing the way people experience motorsports," said Aaron Zeigler, President of Zeigler Motorsports. "This new location is more than just a dealership. It’s a destination and an entertainment complex.”

     Dream Traxx, the nation’s premier track building company, developed the dealer's three onsite tracks that span a total of more than four miles. These include a 1.3-mile motocross track, a side-by-side track with natural obstacles, and an additional junior track. In winter conditions, customers will also be allowed to demo snowmobiles on the premises.

    “At our dealership, you will be able to test drive vehicles in their natural environment," said Zeigler. "Every aspect of the complex was designed to give customers an amazing experience."

    In addition to the attractions and entertainment features, Zeigler emphasized the one-stop-shop aspect of the complex. Sales and service will take up 85,000 square feet, including 24 large indoor service lanes.

    A massive 400,000-square-foot storage facility, developed with motorsports enthusiasts in mind, features an in/out service that allows clients to store their vehicles onsite and use them on the tracks without a trailer.

     Zeigler Automotive Group is one of the largest privately owned dealer groups in the nation with 71 franchises and 23 locations in Illinois, Indiana, Michigan and New York. Founded in 1975, the company ranks among the top 1% of automotive dealers in the U.S., and has earned recognition for its commitment to both customer service and employee satisfaction.

    Zeigler Automotive Group plans to hold an official Grand Opening event for the new dealership in the near future. Zeigler Motorsports is located inside MidLink Business Park at 5001 Park Circle Drive, Kalamazoo, MI 49048.

    For more info, visit

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