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    AMSOIL Founder Al Amatuzio Dies at 92

    Posted by Emily Hare
    on Tuesday, April 04, 2017

     AMSOIL INC. press release

    It is with deep sadness that we announce the passing of AMSOIL INC. founder, Al Amatuzio. He was 92. Amatuzio went peacefully Friday night, surrounded by loved ones in his home.  

    Al Amatuzio was born on May 6, 1924 in Duluth, Minn. Al’s entrepreneurial nature emerged when he was a child. He peddled newspapers, sold magazines, collected scrap iron and devised any number of ventures to help support the family through difficult times.

    After high school, Al attended Naval Air Corps training and served in the Merchant Marines, the Air Force and eventually, the Duluth unit of the Air National Guard. He served 25 years as a fighter pilot and squadron commander and was twice honored as our nation’s top pilot.

    Al then became inspired by a new challenge. Armed with the knowledge that every jet engine in the world could survive only with synthetic oil, he reasoned that the same performance benefits could be applied to cars, trucks and other motorized land vehicles.

    Al ignored the skeptics and in 1963 began an intense period of research and development. By 1966 he had formulated his first synthetic motor oil, and throughout the sixties he continued development and sold synthetic oils under a variety of names. In 1972 AMSOIL synthetic motor oil became the world’s first synthetic motor oil to meet American Petroleum Institute service requirements. The lubricant industry had changed forever. All the major oil companies followed Al Amatuzio’s lead and developed synthetic motor oils of their own.

    Al was generous in all respects and had particular compassion for children, animals and military causes. He touched the lives of many and will be missed by family, friends and thousands of loyal AMSOIL employees and Dealers. A memorial service will be held at the Duluth Entertainment Convention Center (DECC) Auditorium in Duluth, Minn. on Saturday, April 15, beginning at 12 p.m. with a service at 1 p.m.

    Al’s family has requested that in lieu of flowers, memorials be made in Al’s name to Animal Allies of Duluth, the Douglas County Humane Society and the AMSOIL Northland Law Enforcement K-9 Foundation. See below for more info.

    Animal Allies of Duluth
    Adeline Green
    4006 Airport Road
    Duluth, MN  55811
    www.animalallies.net

    Douglas County Humane Society
    Sheila Keup
    138 Moccasin Mike Road
    Superior, WI  54880
    www.hsdcpets.com

    AMSOIL Northland Law Enforcement Foundation
    Deena Peterson
    One AMSOIL Center
    Superior, WI  54880
    www.northlandk9.org

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