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    Straightline Performance Acquires Mountain Performance

    Posted by Emily Hare
    on Wednesday, May 10, 2017

     Straightline Performance Incorporated (SPI) will be joining forces with Mountain Performance Incorporated (MPI) in a gradual merger as the two companies come together under the Straightline Performance umbrella. During the transition, the two brands will work together to establish a new level of sales and technical support for customers.

    The partnership will further advance the already popular and race-proven MPI Ski-Doo 850 E-TEC high elevation turbo system. It will also add a new, low-elevation 850 E-TEC system to the lineup, along with some other new products in development. In addition, the proximity of MPI and SPI to low- and high-elevation riding areas will allow faster and more precise product calibrations to improve the customer experience.

    2017-18 Ski-Doo 850 Turbocharger kit (low elevation; Part #193-101)
    “We have always had the interest in moving forward with turbo systems at Straightline, and after extensive research, MPI was by far the best choice in the industry," said Jason Houle, President of SPI. "The manufacturing, research and development, and extremely knowledgeable staff are just a few of the reasons. MPI is also a factory supplier to Yamaha, which speaks for itself. The addition of turbo chargers strengthens our product line up and makes us a one-stop performance manufacturer. Our combined knowledge will be beneficial moving forward on new products.”

    The acquisition will take place over the next three years, as SPI and MPI work on development of new products and the sharing of technology between both companies. Effective May 9, 2017, customers looking to purchase Ski-Doo 850 E-TEC turbo and the 2018 Arctic Cat C-TEC2 800 turbo products will order through Straightline Performance. Development will continue at MPI for high-altitude kits, while the sales, marketing and low-altitude development moves to SPI's location in Forest Lake, Minn. 

    2018 Arctic Cat C-Tec 2 800 Turbocharger (high elevation; Part #191-100)
    SPI plans to make the transition as smooth as possible, with the goal of increasing customer support and bringing MPI products to new markets. Customers will also experience faster, more precise product shipping, and improved customer service from this partnership. Moving into spring of the 2018 season, the acquisition will encompass the entire MPI lineup, including the highly successful YXZ turbo system. 

    “We are very excited to combine technology and gain access to Straightline Performance’s industry-leading manufacturing, sales and support," said Mac Randolph, owner of MPI. "Both companies' focus in the powersports industry, combined with the mutual commitment to customer satisfaction, reliability and performance, will make the team even stronger in our ability to satisfy our customers.”

    New for 2018 is the low-elevation Ski-Doo 850 E-TEC turbo system, and the 2018 Arctic Cat C-TEC 2 800 complete turbo system. Be sure to take advantage of SPI's special offer by placing your order by July 1, 2017. There will be more product releases in the coming months, so stay tuned to AmSnow.com for those!

    To stay up-to-date on all the latest industry happenings, subscribe to American Snowmobiler and sign up for our FREE e-newsletter!

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