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    BRP Names New Senior VP

    Posted by Emily Hare
    on Tuesday, June 27, 2017

    Bernard Guy BRP Ski-Doo senior vice president Global Product StrategyFollowing a reorganization of its product management structure, BRP has announced Bernard Guy as its new senior vice president of Global Product Strategy, effective immediately. Guy will report to BRP's president and CEO, José Boisjoli. In his new role, Guy will lead product orientation for all BRP vehicles under the Ski-Doo, Lynx, Sea-Doo and Can-Am brands.

    “We continue to build on our strategic priorities to support our growth and strengthen our leading position in the powersport industry,” said Boisjoli. “With the goal of maximizing our impact on the market, I am creating the new function of Global Product Strategy to better manage our global product portfolio, capitalize on the synergies between our platforms and product lines, and increase our return on investment.”

    Guy has been with BRP for 30 years and has held several roles across many sectors, including engineering, business development, product planning and sales and marketing. Prior to this promotion, he served as vice president and regional general manager for all BRP powersport businesses in North America.

    “I am pleased to welcome Bernard to the management team,” added Boisjoli, “as I know he will bring a strong strategic and business perspective in future product orientation decisions and in global product portfolio management to achieve the best returns on our product capital investments.”

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