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    ISMA's 'Go Snowmobiling' Campaign Expands Its Reach

    Posted by Emily Hare
    on Tuesday, December 20, 2016

     The "Go Snowmobiling" campaign has been a great success. Clubs, groups, and associations across North America have held military rides and political rides, and many often just have fun snowmobiling with friends and family. Winter is starting strong this year, and there is still a good bit of the season left. Trails and riding areas in many parts of North America are already in phenomenal shape.

    As we get further into the season, increases in daylight hours and temperatures improve opportunities and riding comfort.

    The Go Snowmobiling campaign highlights the “wow factor” and the pure enjoyment that people have when they first ride a snowmobile. First-time snowmobilers often can't quit talking about how much fun their first ride was and how they can’t wait to do it again. With a little prior planning and thought, we can shape our friends’ snowmobiling experience and maybe even inspire another convert to the sport.

    When you take a friend snowmobiling, remember that your friend may not be experienced. Keep the ride slow, short, and simple. Chances are that your normal ride would seem like a marathon to an uninitiated friend. Don’t show off, push the envelope or challenge your friends to ride beyond their capabilities or their comfort zones. Let your friend enjoy that first day of snowmobiling. And remember that it is always a good idea to feed them well.

     The Go Snowmobiling campaign has also partnered with the Safe Riders! Campaign to product this safety video found here. It's a great tool when introducing a friend to snowmobiling, and it can help make the ride more enjoyable for everyone.

    You can also visit the Go Snowmobiling Facebook page, where you'll find a short survey, snowmobilers posting pictures of their experiences, and many other informative posts.

    Recent research shows that on a scale of 1 to 10, people who don't own snowmobiles rate their level of interest in the sport at a 9. In other words, you may know many people who don’t snowmobile but would like to.They want to enjoy snowmobiling for the same reasons you do:

    1. To enjoy the scenery;
    2. To get outdoors to have fun with family and friends;
    3. To go to unique places that they can’t reach any other way to see amazing sights;
    4. To have fun in the winter outdoors and be able to go home tired and be ready for a good night’s sleep.

    So please, go out and have fun, take a friend snowmobiling, and enjoy this wonderful winter.

    The International Snowmobile Manufacturers Association (ISMA) contributed to this post.

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