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    BRP Announces Partnerships with Tech and Clothing Brands

    Posted by Emily Hare
    on Monday, September 21, 2015

     Bombardier Recreational Products (BRP) revealed during its semi-annual dealer meeting that it is partnering with Cyclops Gear and Kappa in retail distribution and NASCAR sponsorship deals. As part of the agreement, BRP’s North American dealer network will distribute the CGX2 camera by Cyclops Gear, as well as four clothing collections by Kappa, a well-known sportswear manufacturer.

    The deal also includes NASCAR sponsorships. BRP’s Can-Am brand will also have the opportunity to sponsor 36 races of the GoFAS racing team for the NASCAR Sprint Cup Series (the No. 32 car is driven by Jeffrey Earnhardt and Bobby Labonté), and sponsor the full 2016 season for driver Alex Labbé in the NASCAR Canadian Tire Series.

     Snowmobilers might be most interested in the CGX2 action camera, which features a 2-inch LCD screen, Wi-Fi capacity and 1080 resolution at 60 fps.

    “Powersports enthusiasts are always keen to capture their adrenaline-filled moments on camera, while Cyclops Gear’s motto is Capture Life,"  said Alain Lord Mounir, co-founder of Cyclops Gear. "An association with BRP and its Can-Am brand is then completely natural. You add to that sponsorship through a vector as powerful as NASCAR racing, and Cyclops Gear suddenly has all the tools to consolidate its position in the marketplace,”

     Kappa, a brand of BasicNet SpA, is a well-respected worldwide sports brand and possesses expertise in designing functional and technical clothing for active customers. BRP’s dealerships will now offer powersports enthusiasts more riding gear variety with a BRP-exclusive Can-Am clothing line, the GoFAS Racing Team Collection, as well as Kappa-Kombat Technical and Casual Gear.

    “Kappa has the skills to create stylish yet technical clothes that are appreciated by action-oriented customers throughout the world,” said José Boisjoli, BRP’s president and CEO. “Through this partnership, BRP’s clothing line provides more choice for consumers and invites a different clientele inside our dealerships.”

    “BRP’s Can-Am brand is the natural choice for consumers looking for performance and style," said Lorenzo Boglione, Kappa's Vice President of Worldwide Sales. "Kappa shares these values. We are convinced that through our partnership with BRP and our NASCAR sponsorship, we will increase our brand awareness in North America, which will soon reach a similar level of recognition to the one we have elsewhere in the world.”

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